Astar Network connects you to web3. It is the gateway for projects across enterprises, entertainment & gaming in Japan and beyond, driving global adoption and delivering web3 to billions. Astar leverages a multi-layered tech stack powered by Polygon and Polkadot to offer customizable blockchain solutions that accelerate web3 adoption. With zk-powered Ethereum L2 Scaling (zkEVM), EVM, WASM, and a cutting-edge ecosystem, Astar delivers robust, secure, and interoperable web3 technology.

Hooon

Astar Admin

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Astar Network

This proposal is to vote on the 3ridge Unstoppable Community Grant application and to stake 2M ASTR from the Community treasury to 3ridge for a period of 3 months.
&nbsp;
Discussion:&nbsp;<a href="https://forum.astar.network/t/3ridge-ucg-application-proposal/6958">https://forum.astar.network/t/3ridge-ucg-application-proposal/6958</a>
&nbsp;
TLDR:
3ridge is an onchain attribution platform, akin to Amplitude for Web3, enabling projects to acquire new users through various activities. Built by DeSpread, a Go-To-Market Strategy Consulting firm based in Korea, 3ridge has launched diverse events targeting the Korean market with clients such as Arbitrum, Aptos, Axelar, Avail, Stacks, and Polygon.
&nbsp;
Proposal:
The Importance of the Korean Market for Astar 
The Korean market is crucial for Astar. We can provide optimized market solutions for Astar by targeting this user group.
DeSpread and 3ridge have made significant contributions to penetrating the Korean market since the announcement of Astar Supernova. By being listed on dApp Staking, 3ridge can leverage DeSpread&rsquo;s extensive network in the Korean crypto market, including KOLs and CoinNess, to create continuous synergy.
Mission 
3ridge is an onchain attribution platform (Amplitude for Web3) that enables the analysis of user&rsquo;s onchain activities and marketing performance. It aids efficient Web3 target marketing by measuring metrics such as ROAS, CPA, etc.
Understanding who your valuable users are and where they come from is essential for improving your marketing strategy. 3ridge helps analyze which marketing channels are acquiring on-chain active users with high Lifetime Value.
What We Can Do with ASTAR 
Currently, many users in Korea hold $ASTR, and the news about Astar zkEVM and the Upbit listing have created high expectations and narratives. However, there has been a lack of sustained momentum, with evaluations pointing to a shortage of dApp communities and clear incentives, leading to reduced activity and a subsequent death cycle of decreasing interest in new activities.
Simply conducting new votes during each dApp Staking v3 cycle is not sufficient to encourage activity.
3ridge can not only educate about Astar Network but also utilize dApp Staking rewards to introduce and promote both existing and upcoming &ldquo;dApp&rdquo; projects. This maximizes ecosystem follow-up and generates actual activity, breaking the death cycle and creating a positive cycle.
dApp Staking Rewards 
[Tier 4] 100% Astar Community Event
<ul>
<li>ASTR from dApp Staking rewards will be entirely used for Astar event rewards and actual costs for enhanced event distribution through KOLs.</li>
<li>3ridge will host one to two Astar events per month to ensure continuous updates for Korean users. If the Tier 4 budget for events and KOLs is insufficient, measures can be taken to secure additional community budget.
<ul>
<li>For example, if we receive 10,000 ASTR rewards, we could use around 8,000 ASTR for events that encourage participants to perform Astar-related on-chain and off-chain actions, and allocate 2,000 ASTR to promote Astar and the events through KOLs.</li>
</ul>
</li>
<li>After securing a certain level of exposure, events introducing DApps will be selected through governance on the Astar forum, and 3ridge will host on-chain condition events to promote these DApps.</li>
</ul>
[Tier 3] 90% Astar Community Event &amp; 10% Development and Expansion
<ul>
<li>90% of ASTR from dApp Staking rewards will be used for Astar event rewards and actual costs for enhanced event distribution through KOLs.</li>
<li>3ridge will host two to four Astar events per month to ensure continuous updates for Korean users.</li>
<li>The extra 10% will be used for optimizing the user experience, security, and scalability of the platform to ensure it remains at the forefront of the industry.</li>
</ul>
[Tier 2, 1] TBA
Team 
<ul>
<li>Livet</li>
<li>Christal</li>
<li>Guess</li>
<li>Jason</li>
<li>Shawn</li>
<li><a href="https://despread.io/">DeSpread</a></li>
</ul>
Past Performance 
Case Study
<ul>
<li>Polygon Event
<ul>
<li>Impressions: 18K</li>
<li>Clicks: 1K</li>
<li>Participants: 0.2K</li>
<li>CPA: $9</li>
<li>CTR: 7.7%</li>
<li>CVR: 12%</li>
</ul>
</li>
<li>Stacks Event
<ul>
<li>Impressions: 39K</li>
<li>Clicks: 28K</li>
<li>Participants: 1K</li>
<li>CTR: 72.1%</li>
<li>CVR: 1.9%</li>
</ul>
</li>
<li>3ridge Overall
<ul>
<li>Data Total Event Participants: 13K</li>
<li>Total Event Impressions: 208K (The numbers are after the infrastructure for impression data extraction was built)</li>
<li>Total Members: 8.6K</li>
<li>Total Clients: 21</li>
<li>Total Events: 34</li>
</ul>
</li>
</ul>
Key Features 
Events
<ul>
<li>Define event conditions matching client KPIs and reward users who meet the conditions.</li>
<li>Currently, events focus on social actions to increase exposure in the Korean market, but on-chain conditions involving specific actions on dApps can also be set.</li>
</ul>
Analysis
<ul>
<li>Analyze the effectiveness of events by funnel stage.</li>
<li>Provide Astar Foundation or Astar dApps understand the Korean market based on data.</li>
</ul>
CoinNess&nbsp;
<ul>
<li>Flash news about 3ridge events is disseminated on CoinNess, which has an average of over 800K impressions and is forwarded to more than 30 platforms.</li>
</ul>
Roadmap 
<ul>
<li>2024 Q2
<ul>
<li>Maximize exposure in the Korean market
<ul>
<li>Web2 Point App
<ul>
<li>PointCask
<ul>
<li>A Web2 point management app with over 50K downloads.</li>
<li>Enhances search traffic for offline stores based on Naver Place features.</li>
<li>Collaboration with 3ridge enables point accumulation through on-chain activities, onboarding non-crypto users to Web3.</li>
</ul>
</li>
</ul>
</li>
<li>Web3 Community Site
<ul>
<li>CoinNess
<ul>
<li>A leading crypto media in Korea, known for flash news with more than 800K average impressions.</li>
<li>CoinNess will introduce a quest function through collaboration with 3ridge, facilitating easy onboarding of quality users to Web3 on-chain activities.</li>
</ul>
</li>
</ul>
</li>
</ul>
</li>
</ul>
</li>
<li>2024 Q3
<ul>
<li>Enhance on-chain maturity in the Korean market
<ul>
<li>Combine DeSpread Research with 3ridge&rsquo;s reward system to add educational features, making it easier for Korean traders to onboard on-chain activities.</li>
</ul>
</li>
</ul>
</li>
</ul>
Follow Us 
<ul>
<li><a href="https://3ridge.io/">3ridge</a></li>
<li><a href="https://twitter.com/3ridge_io">twitter</a></li>
<li><a href="https://discord.gg/3ridge">discord</a></li>
<li><a href="https://www.notion.so/3ridge-Introduction-EN-cca9d04a09574632896cef6114ae23cf?pvs=21">3ridge Introduction</a></li>
</ul>

- **Problem Statement:** Vote on 3ridge Unstoppable Community Grant application and stake 2M ASTR for 3 months to boost Astar's presence in the Korean market.
- **Audience:** Astar community members interested in expanding into the Korean market.
- **Significance:** Korean market crucial for Astar's growth; lack of sustained momentum and clear incentives affecting user activity.
- **Proposed Solution:** Utilize 3ridge's onchain attribution platform to analyze user activities, conduct Astar events, and optimize marketing strategies.
- **Expected Outcomes:** Increased user engagement, improved market solutions, and enhanced visibility in the Korean crypto market.